Logo Concepts
The central concept being represented by the logo is the human being that is disturbed behind the technological noise and frenzy. At the first attempt I tried to represent the technological noise by sound waves, but then I felt that something to simbolyze the human was missing. I chose the blue color thinking about the technologic concept. Logo design © Lara Garcia So, for the second try I chose something that represented the face of a man tormented by the sound, and realized that would be also important show the disturbance and noise trough the typeface. The color is also referent to technology, but with a less cold and more neutral concept Logo design © Lara Garcia After all, I realized that working with the letter“I”would be a better idea and would work more clearly on the represantation of the human being. I kept the sound represantion, now passing the...