The central concept being represented by the logo is the human being that is disturbed behind the technological noise and frenzy.
At the first attempt I tried to represent the technological noise by sound waves, but then I felt that something to simbolyze the human was missing. I chose the blue color thinking about the technologic concept.
Logo design © Lara Garcia
So, for the second try I chose something that represented the face of a man tormented by the sound, and realized that would be also important show the disturbance and noise trough the typeface. The color is also referent to technology, but with a less cold and more neutral concept
Logo design © Lara Garcia
After all, I realized that working with the letter“I”would be a better idea and would work more clearly on the represantation of the human being. I kept the sound represantion, now passing the impression of weight on the man, caused by the frenzy generated by sound technology. The red was chosen for being strong and impressive, keeping the objective of the instalation. Further follows the three last options, based on this last concept.
Logo design © Lara Garcia
Logo design © Lara Garcia
Logo design © Lara Garcia
Beitrag von Lara Garcia