The first drafts
As soon as the name LalaLand was set, the graphic team started to work on a logo. Soon two ideas arose. The first one was the name „LalaLand“ in the handwriting of a child. The second one came from the idea of a game, which also suited the concept.
Illustrations © Julia Modén-Treichl, Camilla Gratorp
Himmel und Hölle
The Team liked the game idea but in a more childish manner. A new idea was born and that was to play with „Himmel und Hölle“. The colors of LalaLand were also to be incorporated in the logo. The logo-suggestions below were made.
Illustrations © Julia Modén-Treichl, Camilla Gratorp
The final logo
The left logo became the favourite and after some further improvements the final logo was born.
Illustrations © Julia Modén-Treichl, Camilla Gratorp
… but, there was still a problem to be solved. To make the logo work on horizontal space it needed to be simplified. Hence the small versions below.
Illustrations © Julia Modén-Treichl, Camilla Gratorp
Now the work continues with the graphic profile and the graphic identity of LalaLand.
Beitrag von Julia Modén-Treichl und Camilla Gratorp